Emerging V8 Supercar team Kelly Racing has appointed industry veteran John Crennan to Chair its management team.

Crennan will work from Kelly Racing's Braeside facility, with his new leadership role having a major focus on the current organisation of the team, planning Kelly Racing's future and working to identify new business opportunities.

The move brings vital experience to Kelly Racing, launched in March 2009, with Crennan a highly respected veteran of the Australian automotive and motorsport industries.